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Top Tips for Creating an Unforgettable Brand Video

by Ester Adams

Did you know that over 90% of people discover new brands or products through YouTube?

If you have a business, it might be time to step up and create video content. Videos have the power to grab consumers’ attention immediately. Plus, they’re quick to digest, easily accessible, and have a strong appeal to a broad audience.

Do you want to create a brand video but don’t know how to start? Don’t worry. We have some tips for you. Continue to read to learn more.

Film an Authentic Brand Video 

Try to shoot something unscripted that controls the narrative as well as something totally scripted and overly entertaining.

Make sure you’re constantly filming so once you edit your raw video, you’ll know how to portray your brand or your product.

In the end, customers tend to be skeptical about overproduced videos, so producing something slightly spontaneous can address this issue and make your brand look authentic.

Merge Video and Photos

Video does a great job of creating awareness. Sure, it may not directly lead to a sale, but it directs consumers to more information, such as text descriptions and photos.

Photos then give the customer an idea about the product’s design, color, and size. It enables them to make a timely, informed decision before buying what they want.

Take your time to select good product pictures and merge videos online, and surely you’ll see the result you’re looking for. You can combine video and photos using this tool.

Do Your Research 

Don’t assume you know what your clients want. Send a survey to your email list and ask them about their key struggle. Then, come up with content based on common responses.

Sure, you might need to incentivize feedback (through gift cards, discounts, or gated content), but it’s worth it. After all, you’ll be able to address your audience’s main concerns.

Incorporate Client Testimonials

Do you want to create content that engages customers? Do you want to help potential clients understand how your services or products can be used? Then, try incorporating client testimonials into your videos.

Just make sure that these real-life stories are properly scripted and outlined so that you can build authentic credibility for your business.

Know Why You’re Doing It

You can have multiple brand video ideas, but if you don’t know why you’re doing it, then what’s the point?

Your video has to be planned. Think of when, where, and how your content will be used, and the purpose of it. For example, is it educational? Does it build brand awareness?

When you know your goals, where your video will be seen, and who will be watching it, you can adapt it to your targeted audience and preferred platform.

Brand Video: Worth It?

Storytelling is a powerful way to allow your targeted audience to connect with your brand on a deeper, personal level.

There’s no doubt that the storytelling nature of video can take your brand to another level. Your customers can feel inspired, motivated, knowledgeable, and more interested in your business through music, characters, or humor.

Therefore, go ahead, create a brand video, and show customers why your product is worth it.

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