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An Informative Guide on Building a Brand for Your Small Business

by Ester Adams

Your branding bridges the gap between your business and your customers, telling them who you are, what you care about, and why your business matters.

If you don’t believe that branding matters, look at some key statistics. For example, about two-thirds of all consumers say that a company’s brand influences their buying decisions.

If you want to reach customers in a meaningful way, it’s time to build a brand. Where should you start?

Read on for our quick guide to building a brand that supports your business marketing goals.

Meet Your Target Audience

It’s important that you derive branding ideas from your target audience. Who do you think will buy your products? How can you define them based on demographics, location, status, or interests? Put together an outline of the people you’re marketing to and get to know them.

Pay attention to what your potential customers are doing online. What do they like and dislike? What are their values and what influences them to spend money?

Define Your Core Values

Your core values are a huge part of your brand. One of our most important branding tips is to flesh out those core values, incorporating them into everything from your company story to your social media presence.

Are you striving to make the world a better place with your products? Do you use any of your proceeds to support a specific cause? Even if your contributions seem secondary to you, it’s time to bring them to the forefront.

Craft Your Aesthetics

Now, it’s time to think about aesthetic choices. What color scheme will convey the tone and mood of your brand? What images or phrases should you include in your logo to give customers a quick taste of what your company is all about?

Your aesthetic choices are important because you’re going to use them in all of your company marketing materials, from packaging to social media posts. If aesthetics isn’t your area of expertise, partner up with graphic designers to create something timeless.

Get Your Brand Out There

As you put together your branding materials and messaging, it’s time to spread the word. Building a brand isn’t just about creation. It’s about gaining recognition.

To get your branding in front of your audience, use online and offline tools. Discover more about SEO, start curating eye-catching social media posts, print and deliver mailers, and build up an email list. The more people interact with well-branded content, the more they start to feel a sense of familiarity and trust with your business.

Build a Brand That Customers Trust

If you haven’t prioritized building a brand, it’s time to start. This guide will help you navigate the most important steps and build a brand that customers recognize, trust, and shop with.

Not all branding happens online, but a lot of it does. If you want to learn more about incorporating the digital world into your business marketing practices, take a look around.

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