TikTok is a fairly recent addition to the ranks of social media, but it’s seen rapid growth and is one of the top 10 social media sites in the world. The fact that it’s a new site does create opportunities that you don’t see on more established sites. You can still become famous on TikTok while you might struggle to build similar followings on sites like Facebook, Instagram, or YouTube.
That doesn’t mean you can just throw up a few videos and fame will rain down you. It will take some work on your part. If you’re wondering how to build your fame on TikTok, keep reading for nine tips that will help you achieve that dream.
1. Post Consistently
One of the most important tips for success on any kind of social media is that you must post content consistently. That holds true on TikTok.
Using TikTok effectively to build your following typically means posting something every day or nearly every day. You can get away with posting less frequently, but only if you go in for long-form videos in the 5-10 minute range.
People who like longer-form videos will accept longer gaps between posts and stick with you.
2. Build a Niche
The TikTok software is similar to other social media sites in at least one key way: algorithms. The TikTok algorithm looks for ways to deliver relevant content and recommendations to other users.
If you want to attract attention from dedicated fans, you need a niche that speaks to a specific group of people. For example, an author might build a niche talking about their genre or talking about books in the genre for people over 30.
A niche pieces together a couple of unique factors that let the algorithm put your videos in front of the right eyes.
3. Stay Authentic
While some people seem able to ditch their own interests and personality on camera, that’s a lot of work for most creators. You’ll likely find it far easier and attract a much more dedicated group of followers if you keep things authentic.
Embrace the things that make you, you. If you love something geeky, don’t shy away from that. If you’re a deadpan kind of person, make that part of your videos.
4. Hop on Board Trends
TikTok trends come and go pretty fast, but they’re also a golden opportunity. If there is a legitimate connection between your niche or brand and a trend, put together a short video about it.
That approach can help you reach an audience of people who might otherwise never find you. Remember, fame isn’t just built on people who are just like you. It’s also built on attracting people who don’t realize they need exactly what you’re doing.
5. Get Creative
Using existing trends is a good way to attract an audience, but it’s not the only way. You can also try to start trends.
Look at the things that creators similar to you do and watch for ways you go in new directions. Keep it fun and people are much more likely to talk about you and share your videos.
6. Engage with Followers
While responding to every comment will prove impossible if you amass a large following, you should make a point of engaging with your followers.
Answer questions people post in the comments. Like their comments. In essence, let them know that you are actually looking at the comments. That helps reinforce your rapport with your audience.
You can also reinforce your audience’s loyalty by giving them the inside look occasionally. For example, you can do behind-the-scenes videos. You could also do outtake videos that show your audience how everybody gets it wrong sometimes.
7. Networking and Collaboration
There are tons of great creators on TikTok and at least some of them will have interests that overlap with yours. Look for opportunities to network because it lets you support one another. A little mutually beneficial sharing is a good way for everyone to grow their audiences.
Networking with other creators can also create opportunities for collaboration. The TikTok technology offers features like Duet that make collaboration relatively straightforward. Of course, if you want it to really work, you should do some planning with the other person ahead of time.
8. Don’t Try to Please Everyone
Part of building a following is that you will have people who don’t like what you’re doing. Some of those people will act as trolls. Others will just criticize.
It’s on you to brush off those people who don’t like what you do. If they didn’t like what you did before, odds are good they won’t like whatever you do next.
The people you must focus on are the people who do like your videos. Those fans are the people who matter for building and maintaining your fame over the long haul.
The people who don’t like you will never contribute to that goal. So, there is no value in giving them space in your head.
9. Follow the Leader
There is a certain truth to the idea that success builds on success. When you start from zero followers, though, it’s often a challenge to build a strong following. Sometimes, you need a little outside help to boost your follower numbers.
You can look for third-party services that will let you buy Tik Tok followers. If other users see that already have a following, many of them will follow the leader and follow as well.
Getting Famous on TikTok
Social media provides an opportunity for average people to establish a public brand for themselves. As a recent entry to the social media game, getting famous on TikTok will likely prove easier than getting famous on other social media sites.
One of the best ways you can build your following is with consistent posts. Look for a niche, get creative, and search out collaboration opportunities.
While it takes a lot of work, TikTok fame is something average people achieve.
Looking for more social media tips? Check out the posts in our Technology and Mobile sections.